普象-让好设计发光

The Farmer Platform
Digital climate performance platform

A climate performance platform built to help combat the climate crisis, field by field.

Food producing farms stands for 23 % of the world’s total greenhouse gas emissions. This digital tool aims to reduce that number, by letting farmers easily report on farm activities and join programs that reward their transition to sustainable activities.

Since farmers tend to hate reporting, we decided to involve them early in the design process. Insights from the collaboration of farmers, designers and developers was turned into thought-out pixel perfection, leading up to a user interface loved by farmers – and the planet.

气候绩效平台的诞生旨在帮助各片农田抵御气候危机，生产粮食的农场占全球温室气体排放总量的 23%。此数字工具旨在让农民轻松汇报农场活动，加入可持续活动转型奖励计划，从而降低上述数值。 农民往往憎恶做报告，因此我们决定让他们在初期就参与到设计流程之中。农民、设计师和开发人员相互合作，其洞见催生了经过深思熟虑的设计，由此产生了深受农民喜爱且有利于地球气候的用户界面。

iF GOLD STATEMENT
Agriculture accounts for nearly a quarter of global greenhouse gas emissions, so clearly farmers must be part of the solution to the climate crisis. This digital platform, which was developed with direct in-put from farmers, guides and motivates them to produce food in a manner that is both economical and climate-friendly. The jury was impressed by how well the interface is adapted to its target group.

评委评语
农业占全球温室气体排放总量的近四分之一，因此农民显然必须成为气候危机解决方案的重要参与者。此数字平台的研发直接参考了农民群体的意见，指引并鼓励他们以经济节约且有利于气候的方式生产粮食。此介面高度适应其目标群体的需求，这一点深深打动了评审。

Client / Manufacturer
Improvin'
Stockholm, SE

Design
Improvin'
Stockholm, SE
Louise Moberg


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