普象-让好设计发光

In a fictive scenario Volvo Buses in partnership with Gothenburg are sponsoring new transport stops in the city district Stampen. The aim was to promote Volvo Buses as well as Gothenburg and create something iconic for the anonymous Stampen. The project was part of the course Visual Brand Identity at Industrial Design Engineering master program in group with Hau Huynh and Tom Scott .

Expression (conclusion of brand analysis, expression board not shown due to image rights) SustainableSustainability is perhaps the most important value in both Volvos and Go:teburg's identities. While it matches the brand images it is an opportunity for the brand to emphasise this. InnovativeInnovation is something Volvo emphasises and it goes well with Go:teburg’s “inspiring” plus “knowledge city”, we want to have an innovation mind-set in the design.HelpfulWe see an opportunity related to the public transport service to create the brand archetype helpful hero.ExperienceWith Gothenburg's strive to be an experience city we see and opportunity also for Volvo if innovation and helpfulness could create a new waiting experience.QualityQuality is crucial for Volvo especially considering the gap between the internal and external perception. We believe a qualitative expression would also benefit Go:teburg.