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DUNKIN CHUSEOK
Chuseok Gift Set

To celebrate CHU-SEOK, one of the biggest holidays in Korea, Dunkin Korea Studio Xtra has released the 'CHU-SEOK Special Gift Set,' which beautifully captures the essence of the CHU-SEOK celebration through its storytelling.

Dunkin Korea seamlessly blended Dunkin's identity with CHU-SEOK stories to develop illustration.
Furthermore, they finalized the special CHU-SEOK gift set by creating graphic and character patterns inspired by Korean DAN-CHOENG and GANG-GANG-SUL-LAE, traditional Korean activities.

It's time to celebrate the joy of CHU-SEOK with Dunkin!

Client / Manufacturer
BR Korea Co., Ltd
Seoul, KR

Design
BR Korea Co., Ltd
Seoul, KR
Jeanne Kim(Creative Direction), Sangbae Lee(
Design Director), Namyoung kim(Graphic
Design), Dasom Yun(Artwork)


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