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The Jamsil Gothic for Lottemart’s new leap forward
Typography

As time went on, Lotte Group’s brand image became gradually outdated, and with its many affiliates rapidly expanding in a short period of time, Lotte Group needed to reorganize its brand identity. To this end, Lotte group announced in 2022 a new vision-Everyday New Store-and embarked on rebranding itself as youthful, trustful, and vibrant. The first project was to develop a new typeface, which could serve as a building block of visibility and the corporate’s voice. We wanted to find a solution for this project in Lotte’s heritage.

Client / Manufacturer
LOTTE MART
Seoul, KR

Designer
LOTTE MART
Seoul, KR
Fontrix
Seoul, KR


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