普象-让好设计发光

“纵横家”是春秋战国时期独特的谋士群体，是中华五千年最早的外交政治家。“纵横”，为合纵连横；后可衍生为现代在酒桌商谈的技巧，有“当合纵连横，商谈即可大获成功”的美好寓意。酒瓶采用最经典的圆柱形状，大气耐看，并通过材质分割使其更具现代感。盖子的设计灵感源于夏商周的鼎器文化，通过八边形切边，搭配青铜酒器常用的回形纹，塑造宝鼎形象，呈现力量感和权威感；同时八边在中国有喜迎八方来客的寓意，符合饮酒场景文化。
“Zong Heng Jia” (the strategist) is the early diplomatist in ancient China. “Zong Heng” means “vertical and horizontal”, which refers to negotiation skills now. The name of the spirit represents a good wish for a successful business. The bottle adopts the classic cylindrical shape, and the combination of different materials makes it look modern. The design of the lid is inspired by the tripod vessels in ancient China. The octagonal shape and the patterns commonly seen on bronze vessels present a sense of power and authority. The shape of octagon indicates the welcome for visitors from all around the world in Chinese.