【第119期TOP榜银奖】苏泊尔即热式饮水机

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【第119期TOP榜银奖】苏泊尔即热式饮水机

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苏泊尔即热式饮水机
SUPOR Instant Water Dispenser
Time: 2020/10

这是苏泊尔第一款面向家用及办公场景的即热饮水产品。外形采用一体式设计语言，复古亲和的风格使其摆脱工具化属性，轻松融入生活场景。有意设计的瘦长机身使其在台面摆放没有负担，同时单手即可方便拿取水箱，无需提手。机身拥有7档触屏式调节，3秒即可出水。带有机械手感的出水按钮，也增强了体验的趣味性，让消费者享受喝水时光。

This is SUPOR's first instant water dispenser for home and office scenarios.The shape adopts an integrated design language, and the retro and friendly style makes it get rid of the tool attribute and easily integrate into the life scene.The deliberately designed slender body makes it easy to place on the countertop, while the water tank can be easily accessed with one hand without the need for a handle.The fuselage has 7-speed touch screen adjustment, and the water can be discharged in 3 seconds. The water outlet bu-tton with a mechanical feel also enhances the fun of the experience, allowing consumers to enjoy drinking time.

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即热饮水机的用户画像多位办公人群及年轻宝妈。市面上其他竞品普遍功能相近，形态趋同。线上售卖产品的属性决定产品需要从形态外观上体现差异，同时需要通过体验设计以增加用户粘性。让产品不止满足于功能属性，而是能够成为一种在社交平台分享的生活方式表达。
The user portraits of the instant water dispenser are a number of office workers and young mothers. Other competing products on the market generally have similar functions and similar shapes. The attributes of products sold online determine that products need to reflect differences in form and appearance, and at the same time need to increase user stickiness through experience design, so that products are not only satisfied with functional attributes, but become a way of life that can be shared on social platforms.