Doolpay: e-wallet service for rethinking purchase
Moblile App
Doolpay helps people make better purchase decisions by nudging them to think about both the rational and sentimental factors related to that purchase before the payment is completed. As the world develops, simpler and faster services continue to emerge, but various adverse effects due to 'shortening the thinking process' also arise. Doolpay believes that leading users to pause and rethink their decision is the right path to create a better society. Doolpay does this in an impactful and fun way, through the brief and witty comments of characters LOGI and SENTI. With this short intervention, users can improve their impulsive consumption habits.
Client / Manufacturer
NH Investment & Securities
Seoul, KR
Design
ID KAIST
Daejeon, KR
Seo Kyoung Park, Seung Hwa Pyo, Jei Kong, Hye Lim Hwang, Stella Yolanda, Hyeonjeong Im, Sunok Lee, Sangsu Lee
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