普象-让好设计发光

设计理念源自中国书画术语“书画同源”。深度剖析中国各朝人文、建筑、历史等元素进行符号化，开发了“英雄100号米字设计规范”先后设计了“秦汉唐宋元明清”专属图案，浓缩了中国朝代美学符号。笔尖采用14K纯金笔尖，在保证书写顺畅的前提下提升弹性触感。笔身与笔帽，采用了双色套杆镀金工艺，与高透亚克力光线折射下的文化元素相得益彰，与英雄金笔“质量第一，以人为本，赶超先进，追求卓越”的品牌文化和经营理念相呼应。
The design concept of this product is derived from a term of Chinese calligraphy and painting, “consubstantiality of Chinese painting and calligraphy”. We have conducted an in-depth anlysis of the humanities, architecture, and history of various dynasties in China, and symbolized the representative elements, thereby developing the “Design Code of Hero 100 on the Character ‘米’” ， and successively designed the exclusive patterns of different dynasties, including Qin, Han, Tang, Song, Yuan, Ming, and Qing. The pen nip, made of 14 k gold, enhances the elastic touch while ensuring smooth writing. The body and cap of the pen adopt the two-color sleeve gilding process, which complements the cultural elements refracted by the light through the high-transparent acrylic, and echoes the brand culture and business philosophy of Hero Gold Pen, “Quality first, People-oriented; Surpassing the advanced, and Pursuing excellence”.