超短焦 (UST) 投影仪是一种新型电视，可以显示高达 150 英寸的巨大屏幕尺寸，而且价格比传统电视更合理。这些激光投影仪可以直接靠墙放置或放置在桌面上，因此您无需将投影仪悬挂在天花板上，即可在狭小的空间内欣赏大图像。
Ultra-Short-Throw (UST) projectors are a new type of television that can display a huge screen size, up to 150″, at a more reasonable price than conventional TVs. These laser projectors can be placed directly against the wall or on a table surface, so you can enjoy a large image in a small space without hanging a projector from the ceiling.
Hisense engaged us to explore and strategize how to educate the market about this wonderful technology. Throughout this project, our primary goals were to innovate on product configurations that would be compact enough to compete with standard TVs and to create aesthetic solutions that would excite internal stakeholders and ultimately end-users.
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