普象-让好设计发光

这款包装使用了“狼”这个形象，根据狼的神秘特质，提取狼的面部，以绘制图腾的形式，给予狼区别于其他的独特识别特点，增加视品牌记忆点。设计底色大面积采用黑色，展现电子烟潮流炫酷的产品特点，并根据不同水果口味以颜色区分包装。整体包装使用烫金印刷增加高级感，狼头部分做击凸处理突出主体增强立体感。
The package uses the image of the wolf. Given its mysterious characteristics, we draw totem from the wolf's face to make it distinct and improve brand memory. It takes black as the background colour to highlight e-cigarette's cool and chic features. It distinguishes the fruits tastes with different packaging colours. The whole package uses hot-stamping to give it a high-end look. The wolf's head is embossed to enhance the stereoscopic effect.