普象-让好设计发光

With its new packaging, this eco-conscious cosmetics brand set out to convey a subtle connection to nature. Different shades of green and a combination of straight and curved lines characterise its appearance. The modern silhouette is highly recognisable and leaves a clear, high-quality impression even in a digital shopping environment. The use of recycled glass, plastic and paper, me-tal-free pumps as well as the soy-ba-sed ink used for printing accentuate the sustainability aims of the brand.

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评审团评语

The elegant design of the Innisfree Green Tea Line products works very well in combination with the choice of sustainable materials.

参与人士
Manufacturer:
Innisfree, Seoul, South Korea
In-house design:
Hyeonsuk Kim, Miyoung Park, Sunbin Kim
innisfree.com
jiyounkim.com