Walter Knoll: Milan Design Week 2022
Exhibition space
Trade fairs are finally back and Milan is back too! We’ve been designing trade fair presentations for furniture manufacturer Walter Knoll for the last ten years - and at this year’s Milan we present a poetic brand space. We’re not showing at the Salone del Mobile exhibition grounds this year, but in a special building in the heart of Milan: In the narrow alleys of the Brera design district stands the Rimessa dei Fiori, a former flower warehouse, which we have literally let blossom again with a temporary brand staging. The result is a multi-layered, artistic brand space for remarkable moments and inspiring encounters.
Client / Manufacturer
Walter Knoll AG & Co.KG
Herrenberg, DE
Designer
Ippolito Fleitz Group – Identity Architects
Stuttgart, DE
Janet Echelman
Brookline, US
Studio Irene
Milan, IT
Yvette Hoffmann
Stuttgart, DE
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