普象-让好设计发光

YODEX 2021 Launch Film
Exhibition commercial

The Young Designers' Exhibition (YODEX) will be celebrating its 40th anniversary. The organizers wanted to push back on the popular opinion that the event is the same every year and get the audience to notice that this year would be different. This commercial expresses "alternative opinions" in a playful way through dynamic memes. The video reveals that what actually needs to change is the exhibition itself and presents memes of self-reflection from a new generation, representing a beautiful collective self-examination.

Client / Manufacturer
TAIWAN DESIGN RESEARCH INSTITUTE

Designer
Lambda Film Studio
Lambda Film Studio

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