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BMW Group Media & Stakeholder Days 2023
BMW Group Keynote Design at IAA 2023

The BMW Group Media & Stakeholder Days 2023 marks an exceptional occasion, unveiling the world premiere of the prestigious BMW Vision Neue Klasse right before the IAA Mobility 2023. This event transcends the conventional car presentation into a captivating symphony that reflects the essence of the BMW Vision Neue Klasse in its surroundings. Our Keynote thereby reflects creativity and innovation, guiding viewers through virtual rooms while showcasing the pillars of sustainability, digitalization, and pioneering design.

Client / Manufacturer
BMW Group
München, DE

Design
Elastique. GmbH
Cologne, DE
K. Kohle, A. Schimmelpfennig, A. Gövert, T. Gregorjeva, M. Wadler, C. Graf, H. Ramke, A. Assadi, S. Onufszak, T. Stupeler, M. Keil, S. Ewringmann
Blue Scope Berlin GmbH
Berlin, DE
S. Gocht, K. Lottner, T. Belling
wtf GmbH
Cologne, DE


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