普象-让好设计发光

Qingshui Aesthetics challenges the perception of traditional souvenirs and vegetable packaging. The packaging is redesigned as a produce carrier bag to promote ‘Three Chives’, the local agricultural specialty of Qingshui District in Taichung, Taiwan.

‘Three Chives’ contains the trio of garlic chives, chives flower and yellow chives packaged in professional food preservation vacuum bags that are waterproofed to meet the needs of customers. In addition, the soil in the package contains mixed seeds that can be used to replant garlic chives to achieve recycling value. The concept provides a novel experience and emphasises how grocery shopping can be both fashionable and practical.

The concept began with the notion of ‘agricultural products meets aesthetics meets functionality’, while incorporating Taiwanese specialties. Upon visiting Taichung’s Qingshui District, the designers were inspired by the area’s beautiful scenery. The transparency of the packaging is similar to that of clear water chives, and the fresh garlic chives, along with their roots and soil, are visible through the packaging. The colours of Qingshui District can be seen through the Qingshui Aesthetics.



Red Dot Award: Design Concept | Concept | Packaging

清水美学挑战传统纪念品和蔬菜包装的认知。包装被重新设计为农产品手提袋，以推广中国台湾台中清水区的地方农业特产：三种韭菜。

“三种韭菜”包含韭苔、韭菜花和韭黄，用专业的食品保鲜真空袋包装，具有防水功能，以满足客户的需求。此外，包装中的土壤含有混合种子，可以用来重新种植蒜苔，实现循环利用的价值。这个概念提供了一种新奇的体验，强调食品杂货购买可以既时尚又实用。

这个概念始于“农产品遇到美学，美学遇到功能”的理念，同时结合了中国台湾的特色。包装的透明度与清水韭菜相似，新鲜的韭苔以及其根部和土壤都能透过包装看到。通过清水美学，可以看到清水区的色彩。

参与人士
机构：Ling Tung University, Taiwan, China
院校顾问：Prof. Kuo Chung-Yuan
设计师：Lin Cheng-Ru, Lin Tong, Lin Yi-Syuan