A Statement of Form
Installation
This year Gaggenau stepped out of the EuroCucina fairgrounds into its own space at Milan Design Week. A central, cultural and communal space for Architects and Designers, this was an experience not to be missed.
We developed a holistic architectural installation. A Statement of Form showcases Gaggenau’s dedication to craftsmanship, heritage and performance. In the grounds of the stunning Villa Necchi in the centre of the city, in the midst of Milan Design Week, this installation fed your imagination and senses.
The avant-garde design, use of raw materials and progressive functionality evoked emotional, as well as professional reactions.
Client / Manufacturer
Gaggenau Hausgeräte GmbH
München, DE
Schurig GmbH
Bönnigheim, DE
Designer
1zu33 Architectural Brand Identity
München, DE
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