In order to creat a more vivid and unique appearance, COOR became a master of comics, conducted in-depth research on children's preferences, and innovatively integrated cute cartoon elements into the product. me-tal materials, single color matching, and reduced parts are the traditional impressions of children's microscopes. Therefore, COOR broke the tradition and boldly applied the contrast colors to the microscope.
The cute appearance enriches kids' visual cognition while using the product, and inspiring their creativity. In addition, the product has also changed people's inherent impression of professional optical technology. While ensuring the practicability of the product, the COOR design team simplified the operation of the instrument through design to make it more suitable for children.
With a keen insight into the needs of the children's market, in-depth research on users, and the unique visual style of the product, Dinoxcope won the 2021 DFA Design golden prize. At the same time, its birth also received a lot of praise from both children and parents, because it not only enhances children's interest in exploring the micro-world, but also promotes the interaction between children and parents.
For children's products, appearance is undoubtedly the most important factor that attracts children's attention. The rigid shape and single color are a major pain point of traditional children's microscopes. Therefore, COOR chose to break the convention in appearance. Starting from the analysis of children's toy choices, and through in-depth research and interviews with children, COOR created and developed the brand-new dinosaur IP design, and innovatively used this dinosaur as the overall appearance of the product.
Its cute appearance breaks through the traditional appearance of microscopes and redefines the appearance trend of similar products. In addition, COOR boldly uses high-saturation bright colors as the main color, and rationally uses ergonomics to make it fit children perfectly during use. All designs of the product are starting from the characteristics of children, simplifying the operation, and encouraging children to explore independently, so as to successfully create the first professional-level children's microscope on the market.
COOR has always been adhering to the design concept of "implementing the design to the details of the product". Dinoxscope is made of ABS aircraft material, which is safe and odor free. To protect the safety of children, the product has no sharp edges and corners. In addition, the shape of the back of the Dinoxscope is ergonomic, which is light and easy to move.
COOR continuously optimized the user experience in the design process. Our final choice is to adjust the knobs of the stage, eyepieces, and light source to fit children's hands, provide users with the most comfortable operating feel, and allow children to ignore tedious preparations during the operation, thereby being more enjoying and immerse in the observation.
Dinoxscope is safely driven by 2 AA batteries, which can realize 1000 times high-definition imaging. The adjustable light source adapts to a variety of environmental scenes, not only protecting children's eyesight but also combining professional microscope technology of Novel to provide children with excellent observation conditions and experience.
We also added a dust-proof flip cover design on the top of the product, which not only reduces the possibility of damage to the eyepieces by external forces but also keeps the product integrated regardless of whether it is opened or closed. In addition, the ergonomic 45° golden viewing angle makes observation more comfortable and protects children's spine during usage.
In terms of packaging, COOR maintained the uniform brand tonality of the product and chose to use bright green as the main color. Large areas of high saturation colors make the packaging lively and full of playfulness. At the same time, such color matching also makes the overall image of the product bright and uniform.
Dinoxscope has won unanimous praise from the market and the government after it went on the market. COOR once again helped local enterprises to successfully transform through innovative design, helping Novel break through the bottleneck of the development of domestic high-end optical instruments and enhance the core competitiveness of the company.
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