KEEP AWAKE IN THE LIVING WORLD
Beverage can
The Harbin brand beer “Keep awake in the living world” is typical of the creativity of Chinese beer cans. The packaging integrates the charm of the Republic of China period and trendy, modern art. The keynote is the retro logo of the established Chinese brand with a realistic and traditional drawing of hawthorn berries on the front to create a new Chinese icon. The back features calligraphy to underline the Chinese aesthetic.
Client / Manufacturer
Anheuser-Busch Inbev (China) Sales Company Limited.
Designer
SHANGHAI MODERN CREATIVE Co.,Ltd.
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