Xi jiu Mid-Autumn Festival Baijiu packaging design
baijiu packaging design
This product is a cultural and creative gift box created by Xi Jiu brand. The "rabbit" has a different color in Chinese mythological stories.Therefore, the outer box of the product is modeled after ancient Chinese utensils - the food box as the prototype and combined with the lanterns on a full moon night, forming the main visual design. In addition, on the accessory - aromatherapy box, exquisite carvings were also made to imitate the jumping state of the jade rabbit, making the atmosphere of the Mid Autumn Festival even stronger. After the outer box is opened, a deep blue color comes into view, like the starry sky on a Mid Autumn night.
Client / Manufacturer
Kweichow Moutai distillery (Group) Xijiu Co., LTD
Guizhou, CN
Design
Shenzhen Diga Creative Design Co., Ltd.
shenZhen, CN
Haijun Shen,Zhizhen Liu,Jiao Li
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