普象-让好设计发光

Buddyrich coffee
coffee packaging

Buddyrich coffee is a small coffee shop of less than 30 square meters.The audience is young consumers who like to try new flavors. The client hopes to design a mixed and diversified concept of the brand.
In the design, we have tried to duplicate and overlap Chinese and English fonts, brand IP image, coffee shop address, urban building landmark illustration, etc. A variety of elements use different dislocation mixing typesetting implies the diversified and mixed personality of the brand. The whole set of design guided by this concept is ba-sed on the thinking of font, illustration separation, reorganization, diversification and mixing.

里奇咖啡 (Buddyrich Coffee) 是一家面积不足 30 平米的小咖啡店，其受众是乐于尝试新风味的年轻消费者。客户希望设计兼容并包且多元化的品牌概念。在设计中，我们尝试复制并重叠中英文字体、品牌 IP 形象、咖啡店地址、城市地标性建筑插图等元素。各种元素采用不同的错位混合排版，展现多元化且兼容并包的品牌调性。整体设计以此概念为指引，基于对字体、插画分离、重组、多样化及混合的思考。

iF GOLD STATEMENT
By mixing Chinese and Roman fonts with a variety of black and white motifs, Buddyrich Coffee, a new coffee brand in China, has crafted a unique identity. Marrying the modern and the traditional, East and West, technology and nature, this design exemplifies the potential of great packaging to effectively and playfully communicate the brand to the consumer. A worthy gold winner!

评委评语
中国新兴咖啡品牌里奇咖啡将中文和罗马字体与各种黑白图案相结合，打造独特的品牌形象。此设计将现代与传统、东方与西方、科技与自然融为一体，展现了优秀包装的潜力，它们能以富有意趣的方式有效地向消费者展示品牌形象。当之无愧的金质奖得主！

Client / Manufacturer
Buddyrich coffee
Shantou, CN

Design
Linshaobin Design Shenzhen
Shenzhen, CN
Shaobin Lin,Yuxia Wu


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