普象-让好设计发光

APGUJEONG MYEON-OK
Korean Cold Noodle Dining Branding

APGUJEONG MYEON-OK is a brand created to make popular of Pyongyang Naengmyeon and to suggest a new food culture by combining traditional Korean food with western wine pairing culture.
It used to be thought as a food enjoyed only by minority because of its delicate flavor.
The biggest obstacle to make it popular was the old-fashioned dining space and the prejudice that it is food for elderly people.
APGUJEONG MYEON-OK’s mission is to keep the core value of delicious it with a modern atmosphere, elegant space, and a new and creative food culture.
Through "Visualization of Taste," we want to show the value of the brand to consumers.

Client / Manufacturer
APGUJEONG MYEON-OK
Seoul, KR

Designer
Slash corp
Seoul, KR


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