Developed with a young target audience in mind, the manufacturers of these skincare products want their appearance to convey their respect for the environment. The different packaging types are made from 95 per cent recycled plastic and the tubes use 10 per cent plant-ba-sed plastics. The handy jars and tubes are characterised by their round shape, which gives the range an appealing appearance. A subtle colour scheme in natural tones underscores the relationship with nature.
评审团评语
The sizeable proportion of recycled plastics in this skincare range impressively demonstrates the sustainability potential of the cosmetics industry. WASO combines this with a winning aesthetic.
参与人士
Manufacturer:
Shiseido Co., Ltd., Tokyo, Japan
In-house design:
Mao Komai, Akira Muraoka, Misaki Nagatake
corp.shiseido.com
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