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#AllWomen'sDay
Product Launch Campaign

Fighting for women's rights is the main agenda of Women's Day. Internationally, this is the day when people come together to think about how to build a more equal and inclusive society. In this context, the trans woman is one of those who suffer the most from prejudice, with the lack of opportunities and access to health. With them in mind, Labi Exames launched the Trans Check-up. The clinical analysis package is designed for those who have made or are making the gender transition and featured a launch campaign produced in partnership with model and activist Alina Dorzbacher and Casa Nem, a NGO that welcomes LGBTQIA+ people in vulnerability.

Client / Manufacturer
Labi Exames
São Paulo, BR

Designer
ID\TBWA
São Paulo, BR
Labi Design Team
São Paulo, BR


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