普象-让好设计发光

2022 Youth Speech Contest of CZBANK
Active Key Visual

The Youth Speech Contest of CZBank is an important annual cultural activity of the bank. The theme is "inheriting culture like the root vein and creating a better future". How to design a scheme loved by young people has become a major challenge.
The scheme combines the speech microphone with the root vein of the tree in the form of 3D lines to form the main graphic of active vision. At the same time, the theme text is integrated in the form of tree root winding. Once launched, the main vision scheme has brought more social influence and cultural recognition to CZBank.

Client / Manufacturer
CZ Bank
Hangzhou, CN

Designer
Zhejiang Gongshang University
Hangzhou, CN


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