Canton: Welcome to the Family of Living Sounds!
Corporate Design Relaunch
When it comes to loudspeakers, Canton is Europe's market leader, offering premium products with above-average sound reproduction in every price segment. The brand's 50-year-old logo still communicates this fact effectively – but only in print media. Our task was to find a way for Canton to express the same idea in digital media and the user interfaces of their new smart devices. The solution: We extended the design system with the new visual elements of the "Moving Membranes" that can – together with the logo – react flexibly to different music styles and sound characteristics.
Client / Manufacturer
Canton Elektronik GmbH + Co. KG
Weilrod, DE
Designer
Peter Schmidt Group
Frankfurt, DE
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