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Galaxy Studio - Visual Identity
Campaign Visual Identity

The biggest challenge is scalability and expandability due to national-wide 50+ venues scale and broad digital channels. So we developed a scalable visual identity based on product and brand values. The three water-drop shaped camera, the most prominent feature of the product, was taken as a metaphor. The 12 iconic circles captures the values of 5 main value keywords. These patterns can be utilized in a variety of combinations depending on the communication topics, and the addition of motion makes them visually scalable across the communication media. This visual languages has successfully created curiosity and visual excitement for audiences

Client / Manufacturer
Samsung Electronics
Seoul, KR

Design
CHEIL Worldwide
Seoul, KR
Ed Yoo, Mikyung Kang, Hogil Jung, Jay Jeon,
Yoonjoo Hwang, Eunjin Jang, Siwon Kim, Helia Hyejoo Son, Chisung Kim
Studio Werk
Seoul, KR
Jaehoon Choi
Goodies Land
Seoul, KR
Hyun Kang


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