普象-让好设计发光

Every garden with its trees, shrubs and other plants has different requirements with regard to its optimal care. Gardeners, in turn, also have different individual needs and physical preconditions. The pruners of the Harmony series by Fiskars are aimed at responding to those individual needs and preferences. They were designed against the background that consumers are generally overwhelmed with the task of picking the right pruner for them. The design is the result of identifying five key attributes that inherently guide the target group in any of their pruner purchases. The design process has thus focused on the overall size of the tool, the blade size and the contours of the tool including soft grip features, as well as the material construction and simplicity in use. Internalising these aspects, the new pruner series aims to create an easily digestible logic, which embodies both these key features of the tools and the brand’s overall benefits. The result is a product line with a harmoniously coordinated language of form that easily visualises the right pruner for every consumer need. Thus, the entry-level pruner for example is the smallest pruner overall. It has the smallest blade and does not offer the sophisticated ergonomics and soft grip features of the higher priced models yet. With every step the user takes upwards within the product line, the five attributes are increased, adding to each tool’s value.

Fiskars 出品的 Harmony 系列修枝剪的设计过程侧重于工具的整体尺寸、刀片尺寸和工具的轮廓，包括柔软的抓握特征，以及材料结构和使用的简单性。将这些方面内在化，并将适合每个消费者需求的修枝剪可视化。随着用户在产品线中的每一步提升，逐步增加这五个属性，从而彰显每个工具的价值。

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评审团评语

The pruners of the Harmony series by Fiskars impress with their language of form and the consistently high quality of all models. The attributes of their functionality and ergonomics are visualised in a differentiated and easy-to-grasp manner. Users are thus able to recognise the differences and choose the perfect pair of pruners for the tasks at hand, experiencing the Fiskars brand as competent and customer-oriented.

参与人士
Manufacturer:
Fiskars Finland Oy Ab, Helsinki, Finland
In-house design:
Fiskars Finland Oy Ab
www.fiskarsgroup.com