WF-1000XM4 Package
Headset packaging
This packaging uses “Original Blended Material”, a durable, recyclable paper material developed by Sony. This material is made from bamboo, sugarcane fiber, and post-consumer recycled paper. All the components that make up the packaging, from the outer box to sleeves and cushions, are made using only this original blended material. By clearly communicating that it is made of an environmentally conscious material, Sony is encouraging its customers to recycle the packaging and help facilitate material circulation.
此包装使用“原始混合材料”,这是一种由索尼开发的耐用、可回收的纸质材料。它由竹子、甘蔗纤维和使用后再生纸制成。包装的所有组成部分,从包装盒、包装套到缓冲垫,均使用这种原始混合材料制成。通过明确传达它的环保特性,索尼鼓励用户回收包材并为材料循环利用贡献一份力量。
iF GOLD STATEMENT
This packaging exemplifies the design principles of purity and simplicity. The core materials are sensitive to the environment in using post-consumer recycled paper, sugarcane fiber, and bamboo. With great attention and craftsmanship applied to the branding, information graphics, and design structure, this is a thoughtful design with a powerful 'buy me' factor.
评委评语
索尼 WF-1000XM4 无线立体声耳机包装体现了纯粹且简单的设计原则。包装使用环境友好材料,主要为使用后再生纸、甘蔗纤维和竹子。设计师以匠心设计体现了对品牌、信息图案和设计结构的高度关注,贴心的设计理念,能激发消费者强烈的购买欲望。
Client / Manufacturer
Sony Corporation
Designer
Sony Group Corporation
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