普象-让好设计发光

Oops WOMB
birth-control pill Service

In Japanese society, the topic of contraception and the womb is taboo. The pill use rate in Japan is about 4.6%, which is still low by global standards. Psychological hurdles to taking the pill are high.
Oops womb is a service to change the untouchable image about the womb in Japan. To make the pill an option for many women, we prescribe the pill easily online. And the package design is designed with a bright worldview that users will want to incorporate into their daily lives.

在日本社会，避孕和子宫皆属于禁忌话题。日本的避孕药使用率约为 4.6%，仍低于全球标准。日本人对服用避孕药有着较高的心理障碍。Oops WOMB 服务旨在改变子宫在日本社会中的禁忌形象。为了给更多女性提供服用避孕药的选项，我们在线轻松开具避孕药处方。此外，包装设计采用鲜活明亮的视觉风格，让用户愿意将其融入日常生活中。

iF GOLD STATEMENT
Japan has been slow to adopt hormonal birth control due to social taboos and embarrassment. Oops WOMB addresses this problem through a delivery service for birth control pills. The playfully illustrated packaging reduces inhibitions and helps to present the pill as a lifestyle product. A nice example of how design can promote positive social change.


评委评语
由于社会禁忌和对话题的尴尬，日本在采用激素避孕方面进展迟缓。Oops WOMB 通过避孕药配送服务解决了此问题。包装饰有趣味插图，减轻了用户顾虑，有助于以生活产品的面貌展示避孕药。这是以设计推动积极社会变革的优秀范例。

Client / Manufacturer
SQUIZ Inc.
TOKYO, JP

Design
KOI DESIGN
TOKYO, JP
Riko Koide


查看更多信息