普象-让好设计发光

The New House of Communication
Signage System

The new House of Communication of Serviceplan Group gives well over a thousand
employees from a wide range of cultures, nations and communication disciplines
common home and is simultaneously an open meeting place for conferences, events and parties. In this open-plan space concept, a typographic- and design-driven orientation and branding system provides direction and creates a strong sense of identity. It is ba-sed on a new typeface, the ‘Service’, which is also woven into a 160-metre-long, 6-metre-wide light carpet – an architectural eye catcher that celebrates language and communication.

Serviceplan 集团旗下的全新交流之家 House of Communication 为来自各种文化、国籍及传播学科的上千名员工提供了共同的家园，同时也是举办会议、活动及派对的开放式集会场所。在此开放布局空间概念中，以排版和设计驱动的定位与品牌宣传系统可指引方向，并塑造强大的品牌形象。此系统基于全新 “Service” 字体，并将其织入 160 米长、6 米宽的轻质地毯中，作为建筑中致敬语言与宣传的瞩目焦点。

iF GOLD STATEMENT
This signage system for the offices of Serviceplan, Germany’s largest group of advertising and communication agencies, is designed to provide orientation and imbue the sprawling interior with a strong sense of identity. Since those who work here are themselves design and communication specialists, an extra touch of refinement was needed to capture their attention and imagination.

评委评语
此标识系统专为德国最大的广告公司 Serviceplan 的办公室打造，旨在指引方向，并为杂乱无章的室内空间塑造鲜明的形象。在此办公的工作人员本身也是传达与设计专家，因此必须额外增添一丝精致格调，才能博得他们的关注并激发他们的想象力。

Client / Manufacturer
Serviceplan Group
München, DE

Design
SERVICEPLAN GERMANY / PLAN.NET GERMANY
München, DE
A. Schill, T. Diestel, C. Sommer, B. Hug, J. Schmitt, L. Kazuko Yokoe, M. Bakman
büro uebele visuelle kommunikation
Stuttgart, DE
L. Grohmann, C. Himmel, A. Pehl, A. Pfältzer, N. Ratz, A. Uebele, H. Böhringer
Saint Elmo´s Germany
Munich, DE
Matthias Harbeck
nice to type
Düsseldorf, DE
Gabriel Richter


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