普象-让好设计发光

这是一款去除口臭的牙膏，设计师更倾向从另一个角度诠释“祛除口臭”— 针对亲密关系，拉近人与人的距离。尽管口香糖似乎解决了口臭的问题，但牙膏是从根源上解决了这类问题，而且效力更持久。包装采用偏向化妆品外观的扁管，将牙膏盖子的椭圆形截面微微调整，成为一个唇印，既提升了牙膏的档次感，又增添了独特性。此外，盖子部分采用磨砂半透明的工艺，管身附上一层类似皮肤触感的膜，产品标志 中 K 的曲线也采用了唇线的造型去点题，让整个产品造型更加诱人。
This toothpaste is designed to get rid of ozostomia. The designer prefers to address the issue of ozostomia differently, thus bringing people closer together in intimate relationships. While chewing gum seems to be an alternative solution for ozostomia, toothpaste tackles the problem at its root and proves to be more effective. The packaging features a flat tube that resembles the packaging design of the cosmetic product. The toothpaste lid's oval cross-section is slightly adjusted to form a lip print; it enhances the toothpaste's sense of design and improves its uniqueness. Besides, the cap is frosted and translucent, with a skin-like film covering tube surface. The K curve in the logo highlights the source of inspiration for design and makes the whole product more attractive.