Li Yang NO.1 Road
Urban tourism service and experience innovation
In the face of complex and cross-influenced stakeholders (urban management and policy makers, enterprises, locals and tourists, etc.), we proposed the proposition and planning vision of Liyang No. 1 Highway for the next 3 years for the government.
A top-down comprehensive strategy is put forward: by building three major rings, connecting, integrating and activating the resources of all parties within the ring; shaping the sense of tourism goals, generating expectations, and completing consumption transformation; driving the optimization of industries along the line to enhance the tourism competitiveness of Liyang City.
Client / Manufacturer
Liyang Sports, Radio, Television and Tourism Bureau
Li Yang, CN
Designer
Guangzhou EBENZ Branding Solution Co., Ltd.
Guangzhou, CN
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