普象-让好设计发光

ICEE洗脸仪来自Femooi飞莫品牌的个护领域，是由COOR与荷兰的专业级团队共同研发的。它集深度洁颜、9℃冰肌双重功能于一体，不仅提高了女性的护肤质量，还增加了日常洁面的仪式感。

截至目前，本产品在各大线上渠道销售，并且获得2021年韩国K-Design设计奖，网络好评不断，真正实现赢得市场、抢占市场。


CLIENT: FEMOOI飞莫
DESIGN TEAM: COOR DESIGN
SERVICE: 品牌策略 Product Identity Strategy / 产品定义 Product Definition / 外观设计 Product Design / 结构设计 Structure Design / 包装设计 Package Design 产品摄影 Product Filming/ 视频动画 Animation/ 手板监理 Model Inspect / 模具跟踪 Mold Tracking / 生产落地 Production Landing

ICEE

目前，皮肤管理被女性更为重视。然而，传统洁面仪功能单一，无法多角度解决女性皮肤清洁的困扰。ICEE是一款专为女性设计的洁面仪。它贴合用户的皮肤特质及护理习惯，用创新型设计打造了便携式的专业级护肤仪器。产品造型以棒冰作为设计灵感，从视觉交互上直接向用户传达了舒爽冰凉的使用体验。简洁利落的线条、一手便可抓握的小巧造型，在更加便携的同时，符合现代女性的审美需求。

Nowadays, skincare is paid more attention by females, while traditional facial cleansing brushes only have limited functions. Icee is a facial cleansing device designed for females. It fits the skincare habits of the user and uses an innovative way to create a portable and professional skincare device. The product form was inspired by popsicles, which conveys a refreshing and icy experience from the visual interaction. The clean outlines and the exquisite shape convey that it is a lightweight machine while also meets the aesthetic needs of the female.

ICEE在如此小巧的外观下实现了多技术的运用。超声波震动技术和无极渐变刷毛的结合，使用户能够有效地清洁面部的不同区域。结合半导体制冷技术，只需短短3秒，半导体金属头就能快速降温至9℃，为用户带来便捷的皮肤降温、收缩毛孔、清凉护肤等效果。

With ultrasonic vibration and silicone brush, Icee enables users to effectively clean different areas of face. With semiconductor refrigeration, the me-tal head can quickly cool down in three seconds, providing the ultimate cooling experience and various skincare functions to the user.

ICEE在产品周期中具有良好的可持续性。食用级的硅胶与航天级的铝合金材质，使ICEE在高性能的同时具有良好的可回收与再利用性，同时搭载磁吸充电使其具有良好的密封性，具备更优越的使用寿命。

Icee has high sustainability in the product cycle. Food-grade silica gel and aerospace-grade aluminum alloy make Icee have high performance, recyclability, and reusability. Meanwhile, it is equipped with magnetic charging to make it have good airtightness and longer service life.

产品易于用户操作。 双键同时长按开关机，一键操作清洁或冰肌，简单易上手。产品本身IPX7级防水，全身密封，可大胆冲洗磁吸提供安全充电，电池寿命长达180天。

Icee is easy for users to operate. To turn on and off the machine, long-press the two bu-ttons at the same time. To clean or cool the skin, press the bu-tton with the corresponding icon which is easy to recognize. The product itself is IPX7 waterproof, the whole body is sealed that can be washed boldly. Magnetic suction provides safe charging, that has a long battery life of 180 days.

双面的设计可支持不同的使用状态，背面可打上洗护用品进行深层式清洁，正面的急速冰敷功能满足女性外出随时的降温需求，具有良好的及时性。正面的指示灯与按键能够给予用户出色的交互性与反馈。底部的硅胶挂带可被轻松拆卸，收纳方便，具有更多的场景应用。

The double-sided design can support different using conditions. The back can be wet with facial cleanser for deep cleaning. The iced surface on the front meets the cooling needs of women at any time when they go out. The indicators and bu-ttons give users excellent interactivity and feedback. The strap at the bottom can be easily removed, which is convenient for storage and can be applied to more scenarios.

产品的包装盒根据ICEE的整体调性进行设计，设计师将I、C、E、E四个字母打乱并分布在四个平面上，不仅保留了产品的趣味性，还通过视觉引导使整个包装更加立体化，向用户提供了一个充满乐趣和视觉交互的开箱体验。

The packaging of the product is designed according to the overall tone of ICEE. The designer scrambles the four letters of I, C, E, and E and distributes them on four planes, which not only retains the interest of the product but also makes the entire packaging more three-dimensional, providing users with an unpacking experience full of fun and visual interaction.

用户在购买产品后，收到的产品包装盒内会放置一张使用指南。卡片上不仅简洁明了地说明了产品的使用方式，还介绍了产品的各个构成部分，贴心的为用户提供了产品的使用说明和基本信息。

Users will receive a user guide that comes with the product package after purchasing the product. The instruction card not only explains the use of the product concisely and clearly, but also introduces every component of the product, and intimately provides users with instructions and basic information about the product.

本产品专为女性设计，因此贴合其皮肤特质及护理习惯，专注打造建立在专业美容知识上的护肤仪器，消除女性护肤盲区、雷区，让亚洲女性获得更深层、更专业、更具仪式感的洁面体验。

ICEE已在各大电商平台，年销售额破亿，获同类型产品销量第一。在众多亚洲女性的大力推广之下，本产品广受好评，被越来越多爱美女性所认可。

This product is designed for women and thus designed to fit their skin characteristics and habits. It allows women to have a deeper, more professional, and more ritual cleansing experience.

ICEE has been sold on major e-commerce platforms, with annual sales exceeding 100 million RMB, ranking first in sales of similar products. Under the vigorous promotion of many users, this product is widely praised and recognized by more and more beauty lovers.