MINImalism
Car ad campaign
In recent years, car manufacturers have adopted trend after trend. And the whole industry is going through an incredible technology shift. As a result, car ads are full of hard-to-understand terminology and interchangeable designs. Since 1959, MINI has stood for a simplistic, iconic design with outstanding longevity. MINI models are just as technology-packed as any other car. This new feature campaign takes a more minimalist approach to communicating complex technology. It turns the logo stripes into versatile design elements with a monochromatic look, just as simple and iconic as the car itself.
Client / Manufacturer
MINI AGMC – BMW Group Importer
Designer
Serviceplan Middle East
Plan.Net / Serviceplan
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