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Lexus Korea Brand Book
Brand book

To celebrate Lexus's 20th anniversary in Korea, Toyota has released a brand book with a compilation of brand stories, brand philosophy, and Lexus heritage. The book was designed to convey the meaning and image of the brand. Lexus's own story was organized with numbers from 1 to 20 and woven into a book. The designers visually expressed each topic with large typography and images so that customers immediately understand the content. They also added an element of fun through various production techniques.

Client / Manufacturer
Toyota Motor Korea Co., Ltd.

Designer
Designfever

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