普象-让好设计发光

1，提取字母J为主体进行变化，并结合“鲸鱼腹部纹理“海浪“鲸鱼尾部形状”“跑道”“轮胎纹理”5种意象，将鲸鱼形态和汽车科技完美结合，跳动的曲线如鲸鱼在海中遨游。寓意海中乘风破浪，陆上如履平地。视觉与内涵并重，速度与稳重兼具。
2，古今呼应同一“人”，母子品牌相统一
LOGO总体形态同时也是现代简体字“人”的变体，呼应了母品牌荣威的R形古汉字“人”，由古至今同一“人”，品牌性一脉相承，体现了品牌上的连接和统一性。
3，结合外形，和谐优美
LOGO形态从汽车的进气隔栅和外形流线也提取了线条元素，LOGO从视觉上和汽车外形相映成趣，和谐共生，优美典雅
1, extract the letter J as the main body for change, and combine "whale abdomen texture", "sea wave", "whale tail shape", "runway", "tire texture "The five imageries perfectly combine the whale shape and car technology, and the jumping curve is like a whale swimming in the sea. It means riding the wind and waves in the sea and walking on the land like a flat ground. The visual and connotation are both important, and the speed and stability are both.
2, the ancient and modern echo the same "people", mother and son brand unity
LOGO overall form is also a variation of the modern simplified Chinese character "人", echoing the parent brand Rongwei R-shaped ancient Chinese character "人", the same "people" from ancient times to the present, the brand nature The same "人" from ancient times to the present, the brand identity is the same, reflecting the connection and unity of the brand.
3, combined with the shape, harmonious and beautiful
LOGO form from the car's air intake grille and the shape of the streamline also extracted the line elements, LOGO from the visual and car shape, harmonious symbiosis, beautiful and elegant