These visuals hereunder represent a graphic guideline unique to the tv interface. The challenge was how to be expressive, or how to create a dynamic relation between the title and the image, in such an oppressive graphic environment. I brought the subjects in front of the titles.
Orange is a French telecommunications company representing about 266 million clients in 2019 according to Wikipedia. So you’re probably thinking, wow this guy is famous, guess again. I can assure you that, I do what I can to make my work beautiful and well crafted, I love to tell stories, I take risks even if I have to do the work over, which has been the case here at Orange. My advice, break out of the “factory” production and give more, give them what they didn’t know they wanted, make them want what they dont have, aspire to delight and surprise.
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