B.O.Cal Calcium Supplement
Dietary supplement packaging
The goal: to design packaging that informs consumers of the product's benefits and gains their trust and confidence. The design for the B.O. Cal dietary supplement package communicates quality and has a friendly look and feel. The bone-shaped bottle references the product's purpose and the results it achieves. Additionally, the bottles are designed to be stacked in a column that looks like a backbone, conveying the benefits of the calcium supplement and promoting sales. The minimalist logo is an S-curve formed by dots, symbolizing the human spine.
Client / Manufacturer
Prompt Design
Designer
Newcharoen Pharmaceutical L.P.
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