普象-让好设计发光

The beauty that we have loved,
Book, Films, Offline exhibitions, SNS, Goods

We started a project called "Yuhaenghwajang" which means "fashionable makeup" to find beauty of self-definition through the past, present, and future through Korean makeup culture.
We interpreted rare data from more than 800 references into contemporary language, and then published a beauty curation book which will play a key role in the Yuhaenghwajang project. We then create a film featuring characters from different eras meeting in one place to convey the idea that every era has its own beauty. We also opened an exhibition recreating the 80s, allowing people to experience an era they may not have lived through or share their own memories.

Client / Manufacturer
AMOREPACIFIC
SEOUL, South Korea, KR

Design
AMOREPACIFIC
SEOUL, South Korea, KR
Jungwon Heo, Ohkyung Lee, Youmi Yeo, Nari Cheon, Seungwon Nam, Jeeyeh Yeo, Eunmin Jo, Yuseok Heo, Eunyoung Ko, Younghun Hyun, Kanghyuk Son, Ria Kim


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