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Pepsi Culture Can LTO - Mexico
Beverage can

Celebrating the diversity of Latin America is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs all across the globe. For Mexico, we celebrated the rich and vibrant culture of six iconic Mexican cities. The challenge for this project was really the state of the world during COVID-19. Last year the world seemed fractured and dissonant as a virus spread — totally ignoring our borders and checkpoints. Our design solution was to take ethnographic and art history insights to develop contemporary illustrations that are infused with youthful vigor.

Client / Manufacturer
PepsiCo Design & Innovation

Designer
PepsiCo

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