普象-让好设计发光

Envisioning the Future of Autonomous DrivingIn human terms, if we assume a future where technology augments rather than replaces human drivers, what kind of future should we design?We reject the assumption that SAVs are inherently binary in nature—awkwardly transforming between modes for manual and autonomous driving, with passive infotainment being the presumed hero experience of the latter. These vehicles will understand context, adapt fluidly to changing conditions both inside and out, and ultimately connect us to driving on our own term

Dynamic sensingSensors embedded throughout the vehicle (in the steering wheel, seating, and cockpit), combined with highly malleable materials, allow the car to adapt fluidly and naturally in response to the driver’s preferences, behaviors and intent. The seats themselves will be articulated to allow a wide range of automated positions—from upright to relaxed, with differing levels of fit and character in all dimensions (front-to-back and side-to-side). An inflatable support layer enables multiple degrees of firmness and character, allowing the personality of the car to shift with the driver.

Reinventing the wheelLike today, the wheel will remain the heart of the interface. Unlike today, it will respond and adapt to a range of signals that include driver behaviors (how I grip the wheel, posture, attentiveness, etc.), physiological measures (gaze, position, heart rate, breathing, etc.) and context (route, previous patterns, external conditions, etc.). Collectively, these signals will influence the vehicle’s level of autonomy, which will operate along a gradual and smooth continuum from performance driving to passive mobility.

Engaged drivingWhen the driver takes control, the interface adapts to support a focused driving mode designed to improve the quality of the experience and the performance of the driver. The wheel extends to its furthest position while its surface expands, forming a grip that enhances the connection of the hands to the wheel. Seat posture is more upright and firm, while haptic feedback enhances the sensation and “feel” of the road. Multiple adjacent surfaces—near the steering wheel, the armrest, and the dash—are touch-sensitive and facilitate contextual interactions. Physical knobs emerge from the dashboard, putting tactile controls for things like media and climate control within easy reach without compromising the driver’s focus on the road ahead.

Mindful comfortAs the driver signals a change in engagement, the interface and controls adapt accordingly—supporting a range of features enabled by varying degrees of automation, from relaxed cruising to fully autonomous operation. At this end of the spectrum, the wheel disappears completely, seat position changes into a more relaxed posture, and the multiple display surfaces assume different roles depending on context and preference.

The evolution of drivingMore than merely getting from A to B, cars are a significant part of our cultural identity, and driving represents a unique form of individual agency not easily replaced by services. Like today, we believe multiple mobility paradigms will ultimately exist side-by-side—a trend that GM, Ford and others are betting on with significant investments. Meanwhile, there are reasons to believe the same technologies that will render driving unnecessary could also make it efficient, safe and compelling. OEMs have a unique opportunity to double down on driving—leveraging the engineering know-how that made them great to begin with, protecting decades of brand differentiation, and preserving aspects of the current business model even as new challenges and forms of mobility emerge.