GilletteLabs - Exfoliating Razor
Men’s Facial Razor
GilletteLabs is Gillette’s first new product platform in a generation and largest launch since Fusion over 15 years ago, GilletteLabs is one of the most important innovations in Gillette history and defines the future of the brand. Design-forward from inception, the new product seeks to elevate the experience of shaving from occasional chore to everyday delight. GilletteLabs Exfoliating razor has test-ably superior end-to-end experience across all touchpoints, notably; product design and functionality, customer and consumer value, communication, retail execution, packaging and sustainability.
Client / Manufacturer
Procter & Gamble
Boston, US
Designer
Gillette Design Team
Boston, US
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