普象-让好设计发光

KURA SUSHI HARAJUKU
Flagship Store

We got involved in the global branding of Kura Sushi, a major conveyor belt sushi chain. The third global flagship restaurant was opened in Harajuku, Tokyo, a center of youth culture. Brand logo, interior, and uniforms were created with an all-encompassing design. The appeal of sushi, Japan’s world-famous local culture that originated here in the Edo period, was defined as a crossover between food and entertainment, with the liveliness of the city of Edo at that time reinterpreted in a modern setting.

Client / Manufacturer
Kura Sushi, Inc.
Osaka, JP
Bauhaus Maruei Co., Ltd.
Tokyo, JP

Designer
SAMURAI
Tokyo, JP
OXCE
Tokyo, JP
On & Off Inc.
Tokyo, JP


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