普象-让好设计发光

fraenk BAEM "Sport"
Mobile internet advertising video

The video was part of a campaign to advertise fraenk's new business strategy. Sign up with a friendship code (BAEM) and get an extra GB of mobile internet even if you don't have a friend who's an active fraenk user. Then share your own code and get up to 10GB for €10. This video was targeted exclusively to users who watched content from the sports and activity segment.

这段视频是 fraenk 新商业策略宣传的一部分。通过注册一个好友代码 (BAEM)，便可获得额外的容量，即使你的朋友并非活跃的 fraenk 用户。透过分享你的个人代码，并以 10 欧元的价格获得高达 10 GB 的空间。该视频专门针对观看体育和运动频道的用户。

iF GOLD STATEMENT
There are few markets more competitive than mobile internet, so it's hard to stand out from the crowd. Taking a lighthearted approach, this ad for the app-based German provider fraenk uses artistic associations to convey the idea that you can freely decide on data volume without having to get into the minutiae of an actual data plan.

评委评语
大部分市场在竞争力方面都远远不及移动互联网，因此产品很难脱颖而出。在 denkwerk GmbH 为德国应用程序供应商 fraenk 打造的 BAEM“Sport”广告中，它采用了艺术联想这一轻松的方式，向消费者传达了他们可以自由决定数据量，而无需了解实际数据计划的细节这一概念。

Client / Manufacturer
Congstar GmbH

Designer
denkwerk

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