RE:CREATE
Exhibition stand
Upcycling is about finding new value. It's an act of re-creation. When launching their first electric vehicle, Electrified G80, Genesis went beyond merely showcasing a new car. They made a bold but beautiful statement of their EV vision through an art exhibition, "RE:CREATE." With Genesis, discarded objects found new meaning: plastic and wood wastes are transformed into exquisite art pieces and luxury cars. Genesis cleverly held the exhibition at the site of a regenerated cultural park that once was an Oil Reserve Base. Genesis narrates how the era of internal combustion engines has given way to the era of electric motors.
Client / Manufacturer
Genesis
Designer
1S1T c/o Umzikim
Innocean WorldWide
Genesis
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