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Wow Long Rice Crust
Chinese traditional snacks - rice crust

Background
Known as the "potato chips of the East", the traditional Chinese snack - rice crust, is a crispy food made of Chinese rice. However, in a time of serious homogenization of rice crust, the product packaging lacks a sense of quality and innovation.

Challenges
In recent years, rice crust has become unpopular in youth-oriented markets and faces difficulties in attracting young people to buy, because it has always left traditional, old-fashioned stereotypes on consumers. We hope Wo Long’s new brand image will be highly consistent with young consumers’ interests.

Client / Manufacturer
Hubei wolong Food company Limited
hubei, CN

Design
Xiao Ma Song Strategic Consulting Co., Ltd
Beijing, CN
Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Stone Illustration:Wang Dianhe Copy:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wangyang


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