普象-让好设计发光

PHONE-ba-seD CONGNITIVE TEST
Phone service for seniors

This service uses a phone to assess cognitive decline, the signs of which are difficult for the suffered person, and even for their family and colleagues to notice. A user only needs to make phone call and answers only two questions (20 sec.) to check cognitive ability. The results, "Normal" or "Impaired", are returned to the user instantly and also available to their family and medical institution via SMS and online. This test allows easy and periodic cognitive assessment. Population aging will be a global issue by 2030,This initiative will be pioneered in Japan, where the aging of the population is the most serious in the world.

此服务利用电话评估认知衰退，患者本人及其家人和同事往往不容易注意到衰退迹象。用户只需打电话并回答两个简单的问题（20 秒），即可检查自己的认知能力。系统会立即告知用户检查结果是“正常”或“受损”，家人和医疗机构也可通过短信以及在线咨询的形式获取结果。该测试便于人们轻松开展阶段性的认知评估。至 2030 年，人口老龄化将成为全球问题。此计划将率先在日本推行，日本人口老龄化问题的严重程度高居全球首位。

iF GOLD STATEMENT
Great design should have a big social impact, and the phone-ba-sed Cognitive Test Service developed by NTT DOCOMO certainly does. Users make a short call to a central hotline, where a dementia test is performed, allowing people to take action where necessary.

评委评语
杰出设计应发挥重大的社会影响力，NTT DOCOMO 研发的基于电话的认知测试服务恰恰符合此要求。用户可拨号至中央热线进行简短通话，即可检测痴呆症，让人们能在必要时采取行动。

Client / Manufacturer
NTT DOCOMO, INC.
Tokyo, JP

Designer
NTT DOCOMO, INC.
Tokyo, JP
MEGANE DESIGN Inc.
Tokyo, JP


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