普象-让好设计发光

Singapore Airlines KrisFlyer The BEST Shinhan Card
Co-brand credit card

This project is a co-branded premium mileage card branding for Shinhan Card and Singapore Airlines. We developed the historic brand heritage of both companies into a design language. Using the Batik of the Singapore Airlines cabin crew uniform, we developed a card that reflects detail-oriented craftsmanship. We differentiated color, material, and finish to elevate cultural references into a sophisticated and competitive aesthetic in the market. We propose sustainable premium branding by simplifying packaging and using only FSC-certified paper. The card communicates value beyond finance and the impactful partnership between the two companies.

Client / Manufacturer
Shinhan Card
Seoul, KR
Singapore Airlines
Singapore, SG

Design
Shinhan Card
Seoul, KR
Seonghyeon Lee, Tackkeun Jang, Jinhong Kim
Noname Press
Daejeon, KR
Youngwoong Jang, Sooyeon Park, Sunjin Cheon


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