Shinbashi Tamakiya
Retail Spaces
The main store of Shinbashi Tamakiya, which has flourished with "tsukudani" as its main product, required a new sales space design 240 years after its establishment.
"Tsukudani" is a traditional Japanese preserved food.
We sought a balance between functionality and brand impression, we designed a space that integrates the product display stand and the space where food is served.
We envisioned this space as a place to transmit Japanese food culture to future generations.
We believe that bringing attention to "tsukudani", a preserved food, is a sustainable practice in itself, and we hoped to attract new customers.
Client / Manufacturer
Shinbashi Tamakiya Co.,Ltd.
Tokyo, JP
Design
aioi
Tokyo, JP
Yugo Fukasawa
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