普象-让好设计发光

Shinhan NEW SOL
NEW SOL connects users' daily life and finance

Shinhan Bank's New SOL intends to provide financial services to all users.
But the level of experience the users receive differs as financial knowledge and familiarity with the mobile service environment varies by age.
We aimed to provide an equal level of financial service regardless of age.
The unique design point is 'visualizing' the data instead of just showing numbers. By displaying the image of the bank which the user perceives, anyone can readily approach New SOL.
Our app isn't made with simple aesthetic designs but with designs based on equity.
We don't aim to participate in the competition but to set a good example for the industry.

Client / Manufacturer
Shinhan Bank
Seoul, KR

Designer
Shinhan Bank
Seoul, KR


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